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MICA

188 Stories

"International Immersion Made Me Richer In Terms Of The Stories And Learning" - Swati Sharma, PGP 2, MICA

MICA has an International Immersion Program for its second-year students. The program focuses on Digital, Marketing, Analytics and Communication subject learning in the US university classrooms and industry which includes

Making Of MICANVAS - India's Biggest Marketing Festival

Events. Fun. Prizes. Excitement. Competition. Games. Meeting new people. Music. Food. Euphoria. 

AB InBev BUD Challenge: An Experience Of Crafting A Craft Beer

AB InBev is the world’s largest beer brewer & the second-largest in India and their mission is to bring people together for a better world. THE BUD CHALLENGE – an

Marketing Through The Lens Of MICA

What is marketing? Theoretically, it is the process of ideating, creating, prototyping, revamping and maintaining a product or a brand. Marketing has always been used as a synonym of sales

SPJIMR, SDA Bocconi Asia Center, And MICA Compete With IIMs To Be The Most Gender Diverse B-Schools In 2019

Top IIMs like IIM Indore, IM Kozhikode, IIM Bangalore, IIM Calcutta have, over the past few years, maintained a healthy gender diversity ratio boasting of more than 30 percent women.

Looking Forward To An MBA? Here's Why You Should Consider MICA

It is that time of the year again. With exactly a month to go for CAT, there must be a plethora of thoughts running on your mind. One big question

Rural Immersion Program Broadened My Horizons - Richa Nevatia, MICA 2018-20

As a part of the curriculum at MICA, students of PGDM-C course recently went for their Rural Immersion Program in different parts of the country. The rural immersion program aims

#KnowThyBrand - Keventers

The Story Behind the Brand