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MISB Bocconi

112 Stories

7 Marketing Takeaways From An Auto Show

Having a prodigious opportunity to intern with Lamborghini, I got a chance to observe an auto car show at grass root level.Captivating the media, consumers and other influencers at automotive shows

Why I Enjoy MISB Bocconi?

M – Metamorphosis

Learning Marketing From Bollywood - CineMBA

Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept

Project Management As The Answer To India's Olympics Woes - SDA Bocconi Asia Center

How is it that the UK managed to bag the second rank with 67 medals in 2016 as opposed to just 15 medals in Atlanta Olympics in 1996? Isn't this

Demonetization – RBI – Government Of India v/s Dalal Street

November 8, 2016, was the historic day when the Prime Minister of India – Mr Narendra Modi announced a 50-day drive towards demonetization of the already printed old Rs. 500 and Rs.

Is Cricket Losing Ground To Football In India? - Common Room Quarrels - Student Debate At MISB Bocconi

Most Indians, be it in Urban India or Rural India, have heard about Sachin Tendulkar, Rahul Dravid, Virat Kohli and other famous cricketers. But what about Football? Off late, football

DeJargonised - Luxury Marketing Primer - Learn With InsideIIM & SDA Bocconi Asia Center

Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish