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“Technology will not replace great teachers, but technology in the hands of great teachers can be transformational” – George Couros

If you are one amongst the pool of achievers, who’ve gotten into their dream b-school, this article is just what you wanted to read!

It's true that you cannot satisfy every customer. But a single dissatisfied customer can be a costly affair for your brand.

Why is culture so important to brand managers? How can culture make or break a brand? Learn the frameworks that every brand manager must use to build successful brands. In

Why should a brand attempt to satisfy every customer? Have you ever calculated the cost of dissatisfying a customer? Learn the frameworks that every brand manager must use to build

Learn Brand Management in this unique masterclass by Rajesh Srivastava  - the man who nurtured brands like Royal Challenge, Park Avenue, Bagpiper, Captain Cook Salt...

IIMB is not only encouraging entrepreneurship in various forms, but also has infused this spirit it in its own employees’ blood. From this emerged the fascinating story of IIMBx, the

An  IIM Kozhikode alumnus, Mayank Gupta is a finance enthusiast turned entrepreneur. He has worked in companies like Educomp, L&T Finance and Bank of America before co-founding EduKart.com. A regularly featured