Retail

Most of us swear by H&M's amazing products. During the short period for which this international fashion brand has existed in India, it has earned satisfaction and loyalty from their

Where do you shop these days? Lifestyle or Myntra? Crossword or Amazon? Doesn't the shopping behaviour these days make you think how and why this shift happened? Online shopping is

Retail Industry is growing exponentially in India. From physical stores to e-retailing, this sector has attracted a huge amount of investments from Indian and foreign investors. India has favourable demographics

Team InsideIIM brings to you a new series called ‘The Real Life MBA’. There are so many successful entrepreneurs unheard of from whom we all can learn a few principles

We bring to you an interesting conversation with Harshal Vora, Founder of RadioLocus, a start-up  which aims at delivering brick-and-mortar stores what Google Analytics gives online retailers. Wi-Fi is used

E-Commerce has left a deep impact on the way people once shopped. With the increasing penetration of smartphones and emergence of online marketplaces, online portals are drawing large pools of

The kind of discounts that the likes of Big Bazaar & Reliance Fresh offer on many FMCG products is far too attractive to ignore. The challenge in a city like

Starbucks is customer (user) led - it takes a decision so that its customers can have their favorite coffee at a place & time of their liking!