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Tata Motors

15 Stories

Akshay's Internship Experience In Marketing At Tata Motors, SJMSOM Mumbai

Summer Internships was to be the time when we would get to translate all our learning from the Management course and the experience, from a score plus few years of

Tata Motors - A Tough Brand To Manage - Views From Prabhakar

In my earlier posts, I wrote in detail about Nano ( 'Nano, A good product marketed badly?' and Tiago ( Tiago, not so Fantastico? ). But it is also interesting

'I Interned With TATA Motors At Bangalore, My Dream Company' - MYRAcle Manoranjan Kumar

This  season we bring you the second part of our series "MYRAcles". In this part we talk to the young talent at MYRA School of Business, Mysore and share some

The Tata Zica Name Hunt Contest. Did it Work - Views From Prabhakar

Tata Motors had to consider re-branding its new car Zica, because it didn't quite research  the fact well enough that Zika was a virus that was spreading through the world. Zika

Interview with Mr.Sandeep Kulkarni - Center Head & Senior GM Tata Motors (GDC)

As the Head of Global Delivery Centre (GDC), Mr. Sandeep Kulkarni heads the global center delivering all the back office (business) services across 25+ companies in the Tata Motors –

Messi Is A Misfit For Tata Motors - Strategy With RS

Tata Motors has signed on Lionel Messi, arguably, the world’s best football player.

Working on a revolution in the Trucking industry....Sales & Marketing Internship at Tata Motors

Summer internships are perhaps the most hyped activity that every student at any B-school keeps hearing and planning about right from the first day he/she enters into a campus. I