Deepika Mallyk

Content is surely the king. But influencers, crown this content king. The impact of influencer marketing is evident from the popularity gained by our favorite series of fantasy novels ‘Harry Potter’. It's only 43 influencers who drove majority of share conversations. With estimates from surveys about the rise of influencer

  What does it take to start something new without any experience and make a huge success out of it… as much as INR 50 Crore turnover per year in less than five years?Meet Mr. Sancheti, the owner of Sri Ram Spinning Mills Ltd providing livelihood to 45 employees. He

IIMB is not only encouraging entrepreneurship in various forms, but also has infused this spirit it in its own employees’ blood. From this emerged the fascinating story of IIMBx, the fastest growing Indian start-up in MOOC’s space, solving the problem of lack of access to quality management education. Currently IIMBx

During a girls gossip session in a wing… we realized that every guy at IIM B has a girl friend in campus or claims to have one outside the campus. Sadly, both might not be true. Here’s a successful MBA’s strategy.Segmentation: Research your market through platforms such as Facebook, Instagram,