Nikhita Basti

Google has become a way of life, or I shall say way to the mind of the user. And the entrance is over populated. In such scenarios, you as a brand want the right information to reach your customer. Through the overload of information that circles the net, brands have

(#Throwback to 2016: Nikhita's journey to IIM Ranchi still remains an inspirational story, and is a must-read)  I hail from a city where around 70% of the people still don't know what IIMs are and what kind of an exam CAT is and all that people want from their children is