Pratik Ranjan
Alumni | IIM Lucknow (Since 1984)
Pratik is an MBA candidate at IIM Lucknow. He is an ardent aspiring marketing strategist. His passion for marketing multiplied multifold post his internship with Unilever, where he was conferred with a PPO. Bitten by the entrepreneurial bug & seized by afflatus to read, write & explore, this twenty-something believes in the power of dreaming with his eyes open. He is a columnist in various newsletters and is up for any discussion that involves the nuances of marketing and strategy. P.S: He's charged by the fuel of caffeine.
Pratik is an MBA candidate at IIM Lucknow. He is an ardent aspiring marketing strategist. His passion for marketing multiplied multifold post his internship with Unilever, where he was conferred with a PPO. Bitten by the entrepreneurial bug & seized by afflatus to read, write & explore, this twenty-something believes in the power of dreaming with his eyes open. He is a columnist in various newsletters and is up for any discussion that involves the nuances of marketing and strategy. P.S: He's charged by the fuel of caffeine.
28 Stories
How To Earn While You're At A B-School?
The biggest buzzword while selecting B-Schools is “ROI”. But how does one define ROI? Is it just about the fee you pay versus the CTC you’re offered? Or is it also about the learning, networking, skill development, among others. What if I tell you that it’s completely for you to
26 Marketing Blogs That Every Aspiring Marketeer Should Read
The one word that defines Marketing the best is change. The consumers, the definition of taste, the perception of health, the channels of communication, the decision makers are all changing year after year. This, on one hand, entails immense marketing opportunity for marketeers to define their identity around the changing
Here's Why Your Uncle's Advice Of Not Taking CAT Is WRONG
“It's not your cup of tea.”“ Why are you even trying to go for it wasting your time and money?”“Have you even looked at your profile? You don’t stand a chance.”These and many more would have been the things told to you when you decided to take to the MBA
All You Need To Know About Campus Jargons At IIM Lucknow
Much of MBA, put simply, is about adding jargons to common sense. For a freshman embarking upon the B-school journey, it is essential to acquaint himself with the campus lingo which otherwise might sound greek. Like Hogwarts' "Expecto Patronum", IIM Lucknow has a plethora of colloquial jargons. Here are the
