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Pratik Ranjan

Alumni | IIM Lucknow (Since 1984)

Pratik is an MBA candidate at IIM Lucknow. He is an ardent aspiring marketing strategist. His passion for marketing multiplied multifold post his internship with Unilever, where he was conferred with a PPO. Bitten by the entrepreneurial bug & seized by afflatus to read, write & explore, this twenty-something believes in the power of dreaming with his eyes open. He is a columnist in various newsletters and is up for any discussion that involves the nuances of marketing and strategy. P.S: He's charged by the fuel of caffeine.

Pratik is an MBA candidate at IIM Lucknow. He is an ardent aspiring marketing strategist. His passion for marketing multiplied multifold post his internship with Unilever, where he was conferred with a PPO. Bitten by the entrepreneurial bug & seized by afflatus to read, write & explore, this twenty-something believes in the power of dreaming with his eyes open. He is a columnist in various newsletters and is up for any discussion that involves the nuances of marketing and strategy. P.S: He's charged by the fuel of caffeine.

28 Stories

'Don't Change Your Strategy In The Last 3 Weeks' - IIM Lucknow Student

Hello Warriors!Warriors, yes, because you have been no lesser. The heaps of sacrifices that you have made in the bygone months from giving up on that extra hour of sleep to not attending those birthday parties. It’s now time give the final finishing touch to your prep. The last 3

How To Answer “Why Marketing”?

As a B-School fresher, it is commonplace for one not to know which specialization to pursue. In the first couple of months, however, we end up developing our favourites. For those of you who have Marketing in your consideration set for the summer internship, this article will help you structure

70%ile To 99+%ile In The VA Section In 60 Days - An Engineer's Journey

Verbal Ability section is nothing short of a Gordian knot, more so if you’re an engineer. The kinematics, mathematics, and dynamics that you study in your undergrad leave you with very less knack for reading genres like psychology, economics, sociology, politics or even fiction. Well, take a sigh of relief!

How To Ace Your Marketing Internship - Tips From An HUL PPO Holder

When Rajan said, “You’re so lucky to have bagged a PPO from Unilever”, I gently nodded my head in agreement, but deep down I knew that it wasn’t just luck. It was luck meeting the meticulous execution of an ardent marketer’s dream. A dream that I had envisioned close to