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Pratik Ranjan

Alumni | IIM Lucknow (Since 1984)

Pratik is an MBA candidate at IIM Lucknow. He is an ardent aspiring marketing strategist. His passion for marketing multiplied multifold post his internship with Unilever, where he was conferred with a PPO. Bitten by the entrepreneurial bug & seized by afflatus to read, write & explore, this twenty-something believes in the power of dreaming with his eyes open. He is a columnist in various newsletters and is up for any discussion that involves the nuances of marketing and strategy. P.S: He's charged by the fuel of caffeine.

Pratik is an MBA candidate at IIM Lucknow. He is an ardent aspiring marketing strategist. His passion for marketing multiplied multifold post his internship with Unilever, where he was conferred with a PPO. Bitten by the entrepreneurial bug & seized by afflatus to read, write & explore, this twenty-something believes in the power of dreaming with his eyes open. He is a columnist in various newsletters and is up for any discussion that involves the nuances of marketing and strategy. P.S: He's charged by the fuel of caffeine.

28 Stories

The Perks And Downsides Of Having A Twin In The Same B-School | IIM Lucknow

If you think that twins have only their birth date and time in common, well you are still to meet this set of Twins from IIM Lucknow. Meet Nikita and Mithila, sophomores at IIM Lucknow, who have the following in common:Same SchoolSame under-grad CollegeSame B-SchoolSame Summer Internship; and god knows

The B-School Bucket List: Top 10 Must-Dos For Every B-School Student

Hello Future Managers,At the outset, congratulations on having spent a beautiful fraction of your life in a B-school. You’re the chosen ones who’ve got to live the dream that every twenty-something has; the dream of making it to a B-school.Hold on.Converting a B-school means nothing unless you make the most

Reminiscence Of Hel(L) - A Book

Time and again we’ve head of the jam-packed schedule of B-School students. It seems like a Gordian Knott to pursue one’s hobby amidst the grind of a B-School. Well not so much for Subhra Haldar, this hel(L)ite didn’t just ace his journey at hel(L) by being the CEO of IIM-L’s

10 Things No One Tells You About Preparing For The CAT Day

Hello, CAT takers!The clock has started ticking, it will soon be CAT-O’clock. As the D-day approaches, it is natural for your adrenaline to hit new highs and for your heart to palpitate faster than ever. It is normal for you to see flashbacks of your journey so far: your performance