Priyanka Grover

HR interview forms a very important evaluation criterion for every recruiter. It is that step of the interview process that looks beyond your technical skills and identifies the company fit. Hence, it is very important to focus on your HR answers to land up that dream role of yours.I have

Author's Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!“The power of a brand

Today, we bring to you the summer internship selection process experience of Utsav Kumar, Class 2015-2017, IIM Lucknow. He did his summer internship with McKinsey. He shares his interview process and a basic consulting preparation guideline.1. How many rounds were there for the overall process?There were a total of 2

“Customer is the King.”Adding customer value has been the key to excel in the highly competitive environment that brands face today. Studies suggest that it costs the business more to acquire new customers than to retain the current customers. One of those studies states that the current customers spend around