Priyanka Grover

Cause-related marketing is when for-profit and not-for-profit organisations take up an initiative for mutual benefit. Social responsibility is the new norm. It sells like hot cakes among today’s aware consumers and is much sought after by most of the organisations to market themselves. The percentage of consumers who shift brands

Today, we bring to you the summer internship selection process experience of Utkarsh Dangayach, Class 2015-2017, IIM Lucknow. He did his summer internship with Hindustan Unilever, London division. He shares his interview process and a basic marketing preparation guideline.How many rounds were there for the overall process?There was a total of 3 rounds. One Group

As the competition for customer attention becomes fierce, many a brands, companies and start-ups are moving towards social listening as a way to gain those brownie points from the consumers. Social listening is a tool that helps identify the perceptions and opinions of the various stakeholders, about the different products,