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Dipayan Sinha

Alumni | Indian Institute Of Management Bangalore

19 Stories

'I believe in building an all-round personality' - Dipayan Sinha - Best50

Dipayan has been chosen as one of the top 30 most employable candidates across schools and programmes in India for the Class of 2015. He has one of the best 30 profiles among the 66 final round candidates who participated in the Best50 competition. The final 30 were chosen based

Ad Analysis - Cadbury and Tata Nano

Probably the earliest exposure that almost all of us had to marketing, was in the form of the advertisement jingles that we rarely missed on TV. The number of television channels were limited and almost all that were there, used to show the same ads throughout the day. Thus, the

The Importance of 'Talent' in an organization

After coming to a B-school and after surviving a sinusoidal week of Summer Placement Interviews last year, my definition of ‘talent’ has surely broadened. While earlier it only meant something that a person was good at, now I have come to realize that it means the person herself/himself as well!

The pressing need for entrepreneurship in India

So far India has mainly viewed entrepreneurship as a vent for the ideas that the entrepreneur has. It is a way to transform such novel ideas into sustainable businesses and then carrying it forward. Another common perception is that those who decide to start something on their own are the