Dipayan Sinha

Walk into the introductory session of any class in any B-school, and a quintessential question that you would hear would be – “How many of you here have had the experience of working in an organization before?”. It must be duly noted that the afore-mentioned issue does not only arise

(Pic. Credit - AndrewSkelley.com)Ever since I walked into a B-school, I have been hearing this adage that the best jobs go to the people who can ‘market themselves well’. Now before coming here, the only ‘market’ that I had known was a few blocks down the road from where I

(Pic Credit: ECC Ireland)In the simplest of terms, the customer buying process describes the process that the customer goes through when buying a product. I must confess that it came across as quite a surprise when I first read this because all my life I have only been involved in

India, right now, is an ocean of opportunities. After power changed hands at the Centre, bringing an end to a decade-long dynasty politics, hope and possibilities is what the Indian citizens are full of – at least a majority of them. Today every one of us have the right to