Dipayan Sinha

Wikipedia defines Integrated Marketing Communication (IMC) as the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional to reinforce each other. IMC entails leveraging the maximum potential of each marketing channel individually such that the overall efficacy of the marketing becomes more than the sum of the

The transition from campus to corporate is often a painful one, not least because MBA grads are far from finished products. The area where deficiencies are most acute and damaging, is business communication.Business communication is basically defined as communication that promotes a product, service, marketing, or organization; relays information within a

 Kotler defines a service as "any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product." With every passing day, manufacturers, distributors, and retailers are

A word which boasts of a whopping twenty – seven different meanings in Merriam Webster‘s lexicon – a word which science has failed to bind within the geometrical constrains of the English language. The elusive word in context here is ‘TIME’ – an enigma in itself. My objective here is