Saneeya Agrawal

In our new series, Coolest Brand Campaigns, we will post some of the best brand advertisements and campaigns and have a look at what makes them so amazing! They will serve as a good guideline and probably help you to form case studies as well.Ogilvy created a series of videos for

XLRI and TISS are known for their Human Resource Management courses. The general perception is that XLRI is a management-oriented institute while TISS is a humanities-oriented institute. There’s no doubt that both the institutes have produced excellent professionals in this field. The article was last updated on 26th May, 2020.MA (HRM

Smartphones and social media have facilitated data generation on an individual level, every second of the day. Data and analytics industry is set to grow at an exponential rate in the coming years. In this competitive world, any company that doesn’t take advantage of data analytics will be left behind

After spending sleepless nights preparing for CAT or dreaming about getting a call from IIMs, you have finally made it. You cracked the CAT, aced the GDPI and managed to convert the holy trinity of b-schools in India - IIM A, B and C. Firstly, congratulations to you! I know