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Sayali Patil

Alumni | IIM Ahmedabad

16 Stories

Journey from a chocolate to a sweet! (Brand analysis of Cadbury)

Cadbury is a brand which almost all of us are aware of. Most of us were crazy for Cadbury chocolates. I used to get Cadbury if I have done something good or accomplished something. Back then, Cadbury was a brand of chocolates. The advertisements targeted father bringing chocolates to the

General Management: Jack of all Businesses, Master of One

Venue: IIM A mess circleTime: Mid-AugustA bunch of first year students discussing something ferociously.Student1: Dude, what should I choose? There are so many sectors. Everyone talks about consulting, finance, marketing, general management and so on.Student2: Don’t know man. I have talked to a few seniors. Focus on making an impressive

How content are you with your content marketing strategy?

9 checkpoints to ensure that you are on the right track“The purpose of collecting so much information can only be power.” ― Nick DrakeGone are the days when you can grab your customers’ attention by TV ads or print media. The customers now make an informed choice by learning more

Mumbai Local - Internship Experience at Birla Sun Life

This is an entry to the Summer Saga Contest 2014The story of my endeavor in the city of people“It's not so much what you learn about Mumbai, it's what you learn about yourself, really. It's a funny old hippie thing, but it's true as well. You find out a lot