Sayali Patil

Pioneered by companies such as Heinz and Quaker Oats, the process of branding emerged as a way to enhance consumer perception of mass-produced goods. Brands added a human element to the product – people could put their trust in the brand itself. Today, brands have transformed the process of marketing

The month of October witnessed the Indian e-commerce giants leaving no stone unturned to woo customers and gain a share of their wallet. The media was abuzz with news of the myriad offers and schemes that were being showered on customers. All of us, directly or indirectly, have been impacted

Dove’s “Campaign for Real Beauty” went viral and is still considered one of the best campaigns till date. What was the secret ingredient that made the campaign successful? This is an attempt to find out why Dove has won hearts of women. The campaign chose a very different theme. The

Women business leaders finding their own way to break the shackles!Sakshi, a software developer in a reputed IT firm, is leaving her job despite getting promoted. Her in-laws wanted an educated but stay-at-home bride for their son.Neha was a consultant in a multinational consulting firm. She took maternity leave and