Tanya Shridhar
Alumni | MICA
The author is currently pursuing MBA from MICA, Ahmedabad. She interned at Titan Company where she received a PPO. A designer at heart, a marketer in spirit and a registered architect by degree, Tanya is a voracious reader and likes to write about success stories and learnings from everyday life. She prefers coffee over chai, chocolate over red velvet and PJs over everything else.
The author is currently pursuing MBA from MICA, Ahmedabad. She interned at Titan Company where she received a PPO. A designer at heart, a marketer in spirit and a registered architect by degree, Tanya is a voracious reader and likes to write about success stories and learnings from everyday life. She prefers coffee over chai, chocolate over red velvet and PJs over everything else.
25 Stories
Commoditization Of Brands - Challenges And Responses
Packaged water - Kinley, Bisleri and AquafinaFlights - Go Air, Jet Airways, IndigoIn all the above product segments, if we notice, there is no real brand preference. We're ready to pick any one of them depending on the availability and price. This is called the Commoditization of Brands.There are various
A MICAn's Journey From IT To Fashion & Retail - Tanvee Chaudhary, MICA 2018-20
MICA aims to provide holistic learning to its students. This means that the focus is on developing all the aspects of a young manager - from academics to entrepreneurial. One such example is detailed out below where a second-year student of MICA found her calling with the help of the
Ambi Parameswaran, An IIM-C Alumnus, Advices Young Professionals to Focus on Learning
I bring to you an impactful conversation with Mr Ambi Parameswaran, Brand Strategist & Founder of Brand-Building.com and former Executive Director & CEO, FCB Ulka Advertising. Ambi has worked on iconic companies such as Tata, ITC, Amul, Wipro, TCS etc. He is a distinguished alumnus awardee of IIT-Madras, an alumnus
In Konversation With An IIM-C Alumnus: 'Knowledge, Skill And Attitude Matter The Most'
I bring to you an inspiring conversation with Mr. Deeganta Dutta, Project Manager - Shiv Nadar Foundation. He is an alumnus of IIM Calcutta.In this conversation, he shares with me some insights about following one's passion and taking the road less travelled by.Tanya: Being an IIM Calcutta alumnus, what are
