Marketing

We bring to you, the personal Summer Internship Diaries of the students of IIM Shillong, PGP 20. The accounts belong to domains like Marketing, Finance, Consulting & Strategy and General

Divya took up Healthcare Management as her preferred choice, when it came to taking a decision on which course she would like to take up from WeSchool. A decision that

Getting into a b-school of choice is a dream for most people and when that dream comes true, it is often accompanied by a sense of accomplishment and relief. But

Experiential Branding is a branding strategy by which brands indulge maximum sensory interactions with the consumers to influence their preferences and enhance brand perceptions. It helps in boosting brand equity.

Today's news bulletin is dedicated to highlights the most recent happenings in the fields of Marketing, Finance, and Operations. We will be discussing the recent move by Google to stop

Marketing is the darling career that most creative professionals want to get into. Post an MBA in marketing, there are many doors open to you. You can get into brand

The world of retail and online shopping is continuously evolving, with Category Analysts, Category Managers and sales teams needing to be ahead about the latest cutting-edge technology and innovations.

Product management is one of the most appealing and challenging professions for professionals who wish to have a crucial role in creating new consumer products, new technologies, software platforms and