Marketing

As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainability

The first thing that strikes us when we think about fresher's is the energetic, raw perspective. The new brain, the personalities which are not stalled by the pressing factor of

Have you ever wondered if Bacardi ever sells Music CDs or Carlsberg ever sells drinking glasses that we see in their ads? But don't these brands have more popular products

With the frenzy of course bidding for the next term grappling the entire batch, there were a lot of suggestions pouring in according to multiple filters. Some suggested to choose

Shivdeep is a 2nd-year student at IIM Lucknow, majoring in marketing. He interned at Nestle during his summer internship. At IIM Lucknow, he is also a part of Prism, the

Reckitt Global Challenge 2021 Experience

There are three major types of roles comprising of Brand Manager, Digital Marketing Manager, and Business Development Manager which are offered during both Summer and Final Placement at B-Schools by

Etymology