Sales & Marketing

In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates

We are a group of students in our 2nd year (PGP2, as it is popularly known) at IIM Ahmedabad. We undertook a really interesting course- "Psychology of Promotions" and undertook

As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category?

E-commerce, one of the most lucrative career options open to anyone today. While every other industry is wondering how to stay relevant during this pandemic, e-commerce and all things digital

It's time to play InsideIIM's E-Commerce Marketing Quiz!The theme of this quiz is 'E-Commerce Marketing' - how well do you know the field? Test your knowledge by answering these 5

“Somewhere in your data, something incredible is waiting to be known”. The world of Digital Marketing is heavily reliant on data. From Amazon to Google, from big MNCs to small

Imagine getting through to one of the top consulting companies and then realizing, you are not quite a fit! For Pragya Batra, it was ‘tiring to not know enough of