Branding
Make A Powerful First Impression During Interviews | Ft. MICAns
First impressions matter. And when in b-school, making a favorable first impression on your interviewers, colleagues, professors and alumni is super important. How do you make sure that your first
Branding In The Era Of Digital Media - Challenges And Opportunities
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook
Why Great Brands Use Storytelling | 3 Tenets Of Powerful Storytelling
Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which
How Brands Talk - Learning MBA Concepts Through Daily Life
A day of rigor ends, another starts, where you are to give your cent percent despite not being up to performing even at half steam. Sounds like regular life at
Marketing - From The Lens Of A Novice
Let us start from the beginning of all things - The Big Bang Moment (don’t worry, I won’t take you exactly to THAT moment over here), which leads us to
What Is Brand Valuation?
Recently, you must have come across news of HDFC being named India’s most valuable brand in a report titled Brandz India Top 50 2017 by Kantar Millward Brown and WPP.
