Branding

It's true that you cannot satisfy every customer. But a single dissatisfied customer can be a costly affair for your brand.

A detergent company decided to advertise its product in Arab countries. The ad had a series of images showing a dirty t-shirt in the first picture, detergent and dirty t-shirt

Bagging your dream job requires some serious effort. Creating and cultivating a presence online and offline is a must! Do you know what Google baba thinks of you? And how

Why is culture so important to brand managers? How can culture make or break a brand? Learn the frameworks that every brand manager must use to build successful brands. In

Why should a brand attempt to satisfy every customer? Have you ever calculated the cost of dissatisfying a customer? Learn the frameworks that every brand manager must use to build

Learn Brand Management in this unique masterclass by Rajesh Srivastava  - the man who nurtured brands like Royal Challenge, Park Avenue, Bagpiper, Captain Cook Salt...

I happen to be a big time political buff and been following politics of India for a long time. I’m a student of Marketing at IMT-Ghaziabad. So while studying ‘Brand

#PayTM karo? Is gradually becoming a part of our day-to-day vocabulary. From Taxi drivers to roadside vegetable vendors, everyone’s urging their customers to PayTM karo - Make online payment.