Branding

The good old definition of a brand which we all know is that a brand is a name, a sign, a symbol or a logo that identifies the good and

There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into

While the choice may seem unusual and the Prime Minister's detractors may think he is egoistic and criticize the decision, I personally believe Prime Minister Narendra Modi is an excellent

Marketing and marketers are generally considered as lying, cheating beings, out there to grab your money. But one cannot deny the fact that they are also brilliant minds, some of

Millennials in India crave to settle in Hyderabad, Pune and Bangalore followed by Chennai and Mumbai. Similar to companies, do cities have brand identities, image and brand equity? How do

Friends did you notice the new Snapdeal identity, which they have released?

Google has become a way of life, or I shall say way to the mind of the user. And the entrance is over populated. In such scenarios, you as a

I don’t think we have ever had a formal study of  patriotic brands in India, although several brands have pledged their patriotism,  but in the US where brands are continuously studied