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Digital Marketing

75 Stories

Evolving Consumer Trends That Could Change India In 2016

Marketing being an inaccurate and instinctive science, needs to always show signs of change and conform to new shoppers, their mentalities and conduct and different changes in the commercial center

Decoding Social Listening - Priyanka From IIM Lucknow

As the competition for customer attention becomes fierce, many a brands, companies and start-ups are moving towards social listening as a way to gain those brownie points from the consumers.

5 Digital Marketing News Sources You Need To Be Reading

Here are 5 essential sources where you will get the latest news on marketing. These sources will definitely help you to stay on the edge right from headlines to a

Innovations In Marketing Promotion Through Digitization - Sharat From XLRI

In the recent years, the rapid rise of internet and digitization of processes has forced the businesses to basically rethink their marketing strategies and make major changes in them. Here

Marketing - Learning The Digital Way!

“The network of human nodes is the biggest advantage of digital marketing.”

Why Facebook Looks Poised For World Domination

Of the five American technology giants that are now spoken about in the same breath ( Google, Apple, Facebook, Amazon and Microsoft), I believe that it is Facebook that has

'Marketing In The Moment' By Mr. Anupam Dikhit, Industry Manager, Twitter India

On the 14th of January, 2016, VGSoM had the privilege of welcoming to the campus Mr. Anupam Dikhit, Industry Manager, Twitter India for an interaction with the students under the

Why Myntra Changed Its App-only Mantra

(hint: I'm feeling unlucky)