Digital Marketing
A Digital Marketing Primer For Your Product - Google v/s Facebook And More
A digital marketing primer for your product
Coke's Unique Twitter-based Campaign - Strategy With RS
Coca Cola has positioned itself on ‘happiness’. It wants the world to be happy.
The Girl in the Local Train - Summer Internship at Mahindra
Mumbai – the first thing that comes to mind is Crowd! Believe me, that is what defines Mumbai and after spending 56 days in the city which never sleeps, I
Digital Media, Pop Culture and why it’s the best time to be in Marketing!
It’s crazy how quickly we pick up things and make it a part of our lingo, and sometimes our lives. Take the ‘mauka mauka’ commercials for example. We cannot watch
Driving Viral Marketing Through Attitude Formation
Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved
Targeted Online Advertising - An Analysis
Over the past few centuries, there have been many efforts to come up with methods to help predict human behavior — what Leon Wieseltier of The New Republic calls mathematizing the
