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Most companies these days use various marketing channels to reach consumers. But how does one decide on the relevance of marketing channels? And how do you know which channels are

Humans are nothing but what their environment produces - this is the underlying philosophy behind behaviourism. What's the best way to learn and remember a concept?

Marketers seem to speak certain words and terms that sound like gibberish to the aam aadmi. But what happens when the aam aadmi, like all of us, decides to become

Imagine if there was no market research.

Dizzying lights, empty bottles lying around, greased boilers tilting over food-smeared kitchen slabs, dustbin stacked with paper-plates – the party was a hit. Biryani, Paneer Tikka, Chicken Tandoori, Naan, Butter

It's July and you should start now. A lot of people start preparing after looking at the shortlist which could be just a few hours before the interview. Why leave anything

Summer Internship Placements are probably the most crucial days of the 2 year MBA in India. It makes or breaks careers of many. Every recruiting partner of ours that we

In this episode, we meet Market Researcher and Konversations Course Creator Utsav Mamoria and jam with him about the interesting world of research. Ankit Doshi, the Creator of InsideIIM.com and