konversations.com

A detergent company decided to advertise its product in Arab countries. The ad had a series of images showing a dirty t-shirt in the first picture, detergent and dirty t-shirt

One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when

MBA is a means to an end and not an end in itself.  There is no point scoring high percentile in entrance exams if you don't know what you want

There are many smart B-Schoolers who finish their MBA with minimal effort. They are extremely ROI focussed and know when to push the boundaries and rest of the time they

What is line balancing? What is capacity utilisation? Why is it important in an assembly line to assess individual capacity and achieve optimum capacity utilisation? Understand the concept of line

To stock or not to stock? One of the most important decisions that the operations department needs to make. Learn about the difference between Make-To-Stock & Make-To-Order strategies.

In a country obsessed with jugaad, why did Sulekha.com choose to go #AntiJugaad? In this case study, you will see how Sulekha.com created positive AntiJugaadu sentiments, and what made the

Social media enables and amplifies everything from positives to complaints. Businesses need to be a part of the right conversations. This can happen with effective social listening. Social listening can