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Nestle

45 Stories

Nestle's Unusual New Strategy To Introduce Coffee-Mate Natural Bliss

Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this

by Rajesh Srivastava
17 Jul, 2015

Nestle's Maggi Row - The Aftermath and Implications on the Instant Noodle Industry

For the past few days, Nestle's flagship instant noodles brand "Maggi" has been in the news for all the wrong reasons. No doubt the brand's reputation has taken a serious

by Sathya Narayanan
5 Jun, 2015

The Case of Maggi - Nestle and Reputation Management - Strategy with RS

A case has been lodged against Nestle India in a local court over safety standards of its Maggi product. FSDA had found monosodium glutamate and lead in excess of the

by Rajesh Srivastava
1 Jun, 2015

HUL, M&M , Eko India to use IIM Indore's unique Rural Marketing Research Festival to gain consumer insights

It is around that time of the year when students from IIM Indore gear up for their annual rural marketing research initiative, ‘Utsaha’. This marketing research is conducted to cater

by Team InsideIIM
31 Oct, 2012

InsideIIM Recruitment Survey Results - Part III - Choices - Most Preferred Career Domains, Most preferred Sales & Marketing Companies

This is the 2012 survey result. For latest results for 2013, click here

by Team InsideIIM
5 Sep, 2012
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