New Rules of Business
Lessons from Dell's Mistakes In Going Asset Light
Most companies look at costs as fixed and variable costs. And if reliable partners can be found to undertake the activities related with variable costs, all of it is quickly
Why You Should Treat Your Employees As Well As Your Customers
"Sticks in a bundle are unbreakable" - Bondei saying
How Starbucks, Economist And Amazon Use Behavioural Science While Selling
Behavioural science seeks to understand why customers behave the way they do and more importantly, what influences their behaviour. Once we gain an understanding into this, we can get our
How Starbucks Engages All Five senses To Create A Memorable Experience
Nothing ever becomes real till it is experienced – John Keats
How Amazon and Netflix Destroyed Their Own Businesses
"He not busy being born, is busy dying" - Bob Dylan
Youtube and Wikipedia Were Born After Failures - The Twist Strategy
"If you are not embarrassed by the first version of your product, then you’ve launched too late." - Reid Hoffman, co-founder, LinkedIn
How to Get Customers to Own Your Brand - Case Studies from AirBnB, Uber and Pepsi
Today’s customers are no longer satisfied being passively involved with the brand they patronize; they wish to be actively engaged with a brand because they subliminally believe that it belongs
