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New Rules of Business

25 Stories

Growth Hacking - Case Studies from Gmail, Dropbox and Reliance Infocomm

We bring you Episode 9 of the Founding Fuel Series - New Rules of Business by Rajesh Srivastava where he talks about Growth Hacking - a concept where there is

Winning Customer Loyalty - Case Studies from Amazon, IKEA and Ritz-Carlton

There are several trends that will define the 21st century. A dominant one will be an enterprise strategy to be proactive. The admired enterprises of today do not wait for

Turning Problems into Solutions and The Story of Blue Riband Duet Gin

[Featured Image by Amy Gizienski under Creative Commons]

How I Lived Up to My Employee's Trust

Do you feel that your employees are unproductive, lack motivation, are neither self-driven nor engaged with their work and are not committed to the enterprise?

Why Despite High Competence You Are Unable to Lead Your Colleagues

Do you consider yourself a leader? Of course you do, because you are highly competent :

How Apple Gives us Emotional Reasons to Buy

In his fourth Founding Fuel episode, Rajesh Srivastava says that chasing profits may be self-defeating. It does not guarantee the kind of success earned by the likes of Apple, Google, Amazon, Facebook or

The Rule of Three - The Secret for Singapore Airlines' Enduring Success

What is common to successful companies across regions and sectors? Three elementary rules really: One, a relentless focus on creating a better product or experience rather than a cheaper one.

Why Smart Companies Aren't Hiring Sales People Anymore

Are you familiar with the new way of selling?