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PSGIM

2 Stories

Nestle's Maggi Row - The Aftermath and Implications on the Instant Noodle Industry

For the past few days, Nestle's flagship instant noodles brand "Maggi" has been in the news for all the wrong reasons. No doubt the brand's reputation has taken a serious

Reputation Vs. Reality - How Brand Maggi can Sail Through The Controversy

One of the worst nightmares that can happen for any brand be it a corporate brand, people brand or a product/service brand is when its reputation takes a beating. The