Views from Prabhakar

One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding as well?

Anna Hazare became highly relevant because he was a crusader for anti-corruption. Unfortunately under the previous government talking about corruption was a method for attacking the previous government and gaining

Most people were aghast to see the Prime Minister in the Reliance Jio ad last Friday September 2, 2016. The shock was no doubt because while we have seen our

I chanced upon  what  I thought was a rather strange usage when I saw the words 'digital commercial' in one of the Indian advertising trade magazines on the internet today.

When we grew up in advertising we were told that you needed to sprinkle a little bit of entertainment into a commercial for it to be likeable and effective. Now

For once the choice of the intelligentsia might have been closely mirrored by the government's decision to appoint Urjit Patel as successor to Raghuram Rajan as the 24th Governor of the Reserve Bank

Who would have imagined ten years ago that people would be checking their social media profiles, soon after waking up. Even before they brush their teeth or sleepily make their

I don’t think we have ever had a formal study of  patriotic brands in India, although several brands have pledged their patriotism,  but in the US where brands are continuously studied