Digital Marketing
Today's Youth Doesn't Mind Being Marketed To | GirnarSoft CMO - Gaurav Mehta
Mr Gaurav Mehta is the Chief Marketing Officer at GirnarSoft, the parent company of popular portal CarDekho. He shared insights into his journey into the world of Marketing, Sales and
Marketing Lessons From Bollywood - Konversations Unplugged #2
Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you
Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly
The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for
Become Popular On Social Media By Active Social Listening
One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when
From Neanderthal To An Evolved Social Media Superhuman - MICA
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow.
Social Media Loves Mom’s Food - A Marketing Success Story
Dizzying lights, empty bottles lying around, greased boilers tilting over food-smeared kitchen slabs, dustbin stacked with paper-plates – the party was a hit. Biryani, Paneer Tikka, Chicken Tandoori, Naan, Butter
Marketing in the Digital Space - Module 5 (Final) - Measuring ROI
Garima concludes her 5 part series with this short clip on Return on Investment and how to measure it. You can watch the previous 4 parts here : http://insideiim.com/product-tag/cour...
Marketing in the Digital Space - Module 4 - Crisis Management
In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations
