IIM Raipur

The Aditya Birla Group – Tomorrow’s leaders Today

Aditya  Birla  Group,  the  name  that  strikes  a  chord  in  every  Indian’s  heart.  A  brand  that  perfectly resonates  its  name,  “Aditya”  (Sun)  and  the  core  values  it  is  built  upon.

PART A

Part A In the world racked by radical change, very few organizations have a positive impact on peoples’ lives, and one such conglomerate is Aditya Birla Group. In its 162

Whether it may be the brand or its value of making an impact, the Aditya Birla group has somehow made its way into my daily life.